I manage the social media presence for The Hoops Vault (@hoops on Instagram), creating all graphics and video edits on the page, along with tracking engagement analytics. I also led the redesign of graphics, giving the page a new professional look.
2025 Rebrand:
I led the full rebrand of the @Hoops Instagram account, developing a refreshed visual identity that aligns with our focus on sports business storytelling and athlete highlights. The updated brand features new fonts, a bold color palette, modernized logos, and custom vector elements to create a clean look across all content. This brand board showcases the visual foundation that now drives @Hoops’ creative direction.
Rebranded Content:
Athlete Content:Lorem Ipsum...
General Content:
Athlete Content:
General Content:
Accounts Collaborated With: